How to Run Influencer Marketing Like a PPC Channel (+ Proven Framework)
By Max Milano (Tech Writer) Influencer marketing has a branding problem in the B2B world. The moment the word “influencer” enters the room, executives picture TikTok dances, beauty tutorials, and Instagram product placements. It feels gaudy, B2C focused, and far removed from the careful, risk-averse environment where B2B buying decisions are made. Yet the reality […]
Influencer Marketing as a Performance Channel: PPC-Style Strategy Guide
By Max Milano (Tech Writer) Everyone is telling you that influencer marketing is the way to go. That it is what the cool kids are doing. That you cannot miss the influencer boat. So you cave in. You find an influencer who looks “cool.” You pay the high fees. And then the panic usually arrives […]