How To Set Up Server-Side Tracking To Unlock The Best Results in B2B Google & Meta Ads
By Max Milano (Tech writer) A B2B SaaS company once called us in a mild panic. Their Google Ads campaigns were generating leads through HubSpot CRM form submissions, but Google Ads itself was reporting almost no conversions. Their marketing team assumed something was wrong with their Google Ads. They blamed keywords and landing page copy. […]
The Ultimate Google Tag Manager Checklist: How to Install Your Meta Pixel & Google Ads Tags on WordPress
By Max Milano (Tech Writer) Every PPC Campaign Must Start With a Single Question: Can you actually track conversions correctly? Before you ever launch a PPC campaign, before you settle with a designer about whether a dark background on a landing page converts better than white, this is the one basic, brutal question you must […]