How to Use N-Grams to Improve Google Ads Performance (Step-by-Step)
By Max Milano (Tech Writer) N-Gram analysis is your secret weapon for B2B Google Ads success. A SaaS founder I worked with last year came to us with a relatively common problem. His B2B Google Ads campaigns were performing well. Traffic was steadily up, click-through rates were strong, freemium signups were increasing, and demo requests […]
How To Set Up Server-Side Tracking To Unlock The Best Results in B2B Google & Meta Ads
By Max Milano (Tech writer) A B2B SaaS company once called us in a mild panic. Their Google Ads campaigns were generating leads through HubSpot CRM form submissions, but Google Ads itself was reporting almost no conversions. Their marketing team assumed something was wrong with their Google Ads. They blamed keywords and landing page copy. […]
How To Do A B2B Google Ads Account Teardown + 30-Day Growth Roadmap
By Max Milano (Tech Writer) The first time this particular B2B SaaS founder showed me his Google Ads account, he said something I’ve heard dozens of times: “We’re getting traffic and leads, but nothing is turning into a real sales pipeline.” They were understandably frustrated. Google Ads becomes a very poor investment when campaigns are […]
How To Set Daily Budgets for B2B Google Ads Campaigns and Why Focusing on Daily Budgets Is Wrong
By Max Milano (Tech Writer) We’ve all been there, whether as an in-house PPC manager or an agency representative speaking to new customers. You finish your Google Ads PPC strategy presentation, the powers that be and/or the client nod along, and then the devastating question lands: “So, we were thinking we could start Google Ads […]